MILAN - Perrier Water is 150 years old, the go-to sparkling water that owes its success to its exclusive taste and the iconic bottle that has now become a collector’s item. The bubbles in Perrier water are created by an entirely normal process: rain Famous around the world for its bubbles, Perrier water has been flowing from the Source des Bouillens for over 120 million years water filters down to the subsoil where it meets volcanic gases and gushes out of fissures in the earth as if it were boiling.
A BIT OF HISTORY – Perrier crops up more than once in history: from Hannibal’s decision in 218 BC to set up camp in a spot that later became known as "Les Bouillens", to Julius Cesar’s idea, in 58 BC, to build a stone basin and buildings around the spring, creating the first “spa” in history, right up to Napoleon III who, in 1863, decided to award Perrier the title of natural mineral water with a decree that recognised and confirmed its qualities and characteristics.
HEDONISM – Countless Perrier Campaigns have become familiar images, today they make this water a symbol of elitist hedonism. Just think of the legendary works of art used in the adverts between the late ‘70s and early ‘80s by French artist Bernard Villemot, or those dreamt up by the creative flair of Andy Warhol, a leading figure of the Pop Art movement. The Dita von Teese Limited Edition bottle created in 2011 gave Perrier products yet another boost. It was dedicated to Dita Von Teese: a US model, ambassador of all things burlesque and a unique personality recognised around the world.
MIXOLOGY – Perrier knows how to get people talking about it in the bar and restaurant world. Its unique taste, the unmistakeable bubbles and the feeling of freshness make Perrier an essential ingredient when it comes to creating flavours. Today Perrier is a non-alcoholic beverage that can be drunk straight up or in ingenious cocktails, served in the chicest of bars, the best restaurants and the most exclusive clubs in the world.
