MILAN - For now only a prototype has been developed, so do not expect to see it soon in shops. But what Adidas and the Parley for the Oceans movement are doing is certainly an innovative project, both in its technology and in its aim: collect and use plastics in the oceans to print classic sneakers in 3D.
Care for ocean pollution
Parley hopes that its collaboration with Adidas (which begun at the start of this year) can influence also the climate debate that the Earth's powers have tackled in Paris. "Protecting sea life is one of the aims of the United Nations - said Cyrill Gutsch, founder of Parley - Paris can be the beginning of a collaboration and knowledge exchange that is useful in finding practical solutions against ocean pollution".
The project with Adidas
The shoe's design is inspired by Adidas Futurecraft 3D, the project presented at the beginning of 2015, envisaging the use of 3D printing technology. This prototype, which won't be for sale in any shop, sees the use of plastic gathered at sea and also of recycled fishing nets. Adidas has also declared that the hope is to set new standards in the field. Indeed, 3D printing technology could be the first step towards the customisation by consumers. And this model developed with Parley for the Oceans focuses on the importance of reusing apparently useless materials, which can actually be brought back to life, partly reducing the environmental impact.
by editorial staff
