MILAN - festivities begin for one of the world’s most popular symbols of Made in Italy. Tonight at the Palazzo Reale, to coincide with the final day of Milan Fashion Week, S.Pellegrino officially kicks off the celebrations to mark its 120 year anniversary with an exclusive eveningorganised in collaboration with the Camera Della Moda (National Chamber of Italian Fashion).
On the occasion of this prestigious milestone, S.Pellegrino launches its Anniversary Editiondedicated to the world of gastronomy, with an important new twist in relation to previous Special Editions: for the first time the structure of the glass becomes the star element, thanks to an unusual silhouette that reinterprets the faceting of a diamond; a natural, pure and precious element that originated from the earth, just like S.Pellegrino mineral water.
The water brand’s history is that of an icon, symbolic of excellence, elegance and style, a worldwide ambassador of the Italian way and art of living. “With our mineral water and our way of doing business, over the last 120 years we have been able not only to become major players in the restaurant industry, but also an emblem of 'Live in Italian', bringing the values of our products’ territories of origin to the tables of the world,” says Federico Sarzi Braga, Chairman and CEO of S.Pellegrino Group.
The S.Pellegrino bottled water company was founded in 1899. Initially commissioned by those who had visited natural springs during the summer, the elegant bottles began to spread to a broader, more cosmopolitan clientele. Right from the start, S.Pellegrino water revolutionised the world of beverages, choosing to put forward its mineral water for studies and insights into matching with food, wine and the most popular drinks, and relying on the expertise of leading international sommeliers. Appreciated in over 150 countries, S.Pellegrino mineral water has succeeded in defining its role as a partner of the culture of good food in a historical culinary context, and is increasingly synonymous with innovation, research, and style.
The Anniversary Edition was conceived as an homage to the taste for sharing, an aspect that S.Pellegrino knows very well because, in addition to being a protagonist at the world’s most prestigious restaurant tables for more than a century, it is also the official partner of fine diningon the Italian and international gastronomic scene. This year the company celebrates its 120-year success story, during which S.Pellegrino entered fully into the small circle of Italian products that are most valued in the world of international dining.
by Prisca Peroni
